The Bookfest was held from 23 to 30 December 2010 at the Hong Kong Convention and Exhibition Centre. This show is not to be mistaken with the Book Fair being held in July. The Book Fair is an annual major event that show case a variety of printed and multimedia materials from a collection of publishers in Hong Kong, Taiwan and China. On the other hand, the Winter Bookfest was organized by only one of the publishers in Hong Kong.
In terms of the size, the number of books and foot traffic; the Bookfest is no where near the Hong Kong Book Fair. However, the organizer has made an effort to put on a good show. There are still a good variety of books on display, with a dedicated electronic books sections. Local authors and cartoon mascot are invited to connect with the visitors.
|McMug at BookFest 2010|
The admission fee is $28 HK. It is a bit dear considering the size of the overall show and the discounts on books that it offers. Having said that, perhaps we shouldn't put a price on knowledge.