Chinese New Year Displays @ K11

A small bamboo garden was set up at the K11 shopping complex to celebrate Chinese New Year. These gold-plated plastic bamboos have certainly created a rich and wealthy atmosphere for shoppers. An usual collection of bird cages were also set up for this Year of the Hare.
Chinese New Year displays at K11, Tsim Sha Tsui

Located at Tsim Sha Tsui, K11 offers mostly designer brand products in its mall. The expensive real estates in the apartment blocks above the mall offer flats with a panoramic view of Hong Kong's Victoria Harbour. The apartments were conveniently named: The Masterpiece.

K11 mall at Tsim Sha Tsui, Kowloon, Hong Kong

Golden Bamboo forest

The name K11 originated from the development coding of the address. Since K is also the 11th letter of the alphabet, the landlord liked this name and have decided to keep it for the mall. K11 positioned itself as the world's first art mall. The idea was to integrate art decors with retail shops, creating an artistic atmosphere for shopper. It is a nice gesture from the landlord to add these unusual elements to its shopping complex.

The Masterpiece about K11 - a view from iSQUARE

The market position or theme of the mall perhaps govern its foot traffic. Unlike The ONE and iSQUARE, K11 has reserved the stunning harbour view for its apartment blocks (but not for restaurants). In addition, there are no cinemas in K11. Furthermore, the location of K11 is also sightly (just slightly) further away from the heart of Tsim Sha Tsui. All these elements made K11 a quiet artist mall in town. It would take more than a bamboo garden and sweet Mona Lisa to attract shoppers to K11.

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