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Saturday, January 29, 2011

Chinese New Year Rabbit Displays @ Langham Place

Event: Chinese New Year of Rabbit at Langham Place
Dates: Jan 2011
Location: Level 4, Langham Place, Mong Kok 朗豪坊商場 
Address: Langham Place, 8 Argyle Street, Mongkok, Kowloon

Rabbits, rabbits, rabbits are everywhere in Langham Place: one of the busiest shopping mall in Hong Kong. The foot traffic at Langham Place shopping mall is so good that, it's impossible to take a photograph of the displays without having human beings in the background.

The Year of the Rabbit displays at Langham Place, Mong Kok

Using the Year of the Hare and St. Valentine's day to their advantage, Langham Place put up rabbits display in all sorts of shapes, colour or forms. This shopping mall that attract mostly younger shoppers are trying to further boost their foot traffic by having cute, pure, white, clean and adorable rabbits.

Modern "Hui Chun" at Langham Place, Hong Kong

Whether these rabbits are cute enough are subject to argument, however, the mall was jam packed with people on a Saturday evening. The locals perhaps have a faddish in taking photographs with almost every kinds of display.

Rabbits at Langham Place, Mong Kok, Kowloon
Located on Portland Street of Mong Kok, Kowloon of Hong Kong. The Langham Place was a pioneer surrounded by controversies. Along with the Langham Hotel on an adjacent block, the Langham Place was part of an old-district re-development project. While Mong Kok was made famous for shopping, most of the shops were either street level shops, bargain shops or tiny shoe-box shops operated by mostly small business owners. Langham Place offered a giant complex for chained retail stores and restaurants to gather under one roof.


The location of the site itself is controversial. While this shopping complex targets mainly young shoppers (teenagers to 30-something), it is on Portland Street: a famous red-light district in Hong Kong! Having a grand hotel within walking distance to a red-light district has also raised a few eyebrows.

Rabbit holding Carrot-Crakers

The Langham Place hosts many mini-displays throughout the year, including the Hello Kitty Back to London show that was presented earlier. I am sure that we can talk more about Langham Place in the future.