Ferrero Rocher Christmas Tree at iSQUARE

It's Christmas! Shopping malls, or self claimed Shopping Complexes, cooperate with known consumer brands and setup Christmas displays to attract shoppers. Every year, iSQUARE shopping mall at Tsim Sha Tsui offers something special.

Ferrero Rocher "Golden Sand" Christmas Tree at iSQUARE Tsim Sha Tsui

This 2012 Christmas, iSQUARE has erected a giant Ferrero Rocher Christmas Tree at its door. Since its humble beginnings, iSQARE has always been a huge supporter of erecting giant displays to seek attention. 

It's a huge Ferrero Rocher Christmas Tree that you can walk inside

If my memory serves me right, iSQUARE also worked with Ferrero Rocher in the last Christmas. It was a giant Christmas tree made of small golden balls that looked identical to Ferrero Rocher chocolate. The locals called these chocolates "golden sands" in Hong Kong. 

The tree was certainly a huge success last year. Tourists and locals came and took plenty of pictures. Quite a number of visitors removed the golden balls from the Christmas tree, created holes in the tree and made it looked ridicules.

The Ferrero Rocher Tree worked quite well with the old buildings in the background

Learning from the mistakes, this year's Ferrero Rocher Christmas Tree made of plastic leafs that looked similar to the chocolate's famous wrappings. The tree glows at night as well! The key theme of this year's tree is its golden interior. Visitors can walk inside and take 360 degrees pictures. 

It's a big golden Christmas tree!

Despite it is a huge advertising piece, the efforts from iSQUARE to put up these huge displays during holiday seasons is certainly well received. Those who has been following SimpleDreamer might recall that iSQUARE had a Giant Chupa Chups Machine two years ago at 2010 Christmas. Let's see what they will offer next year. Christmas Special 2012


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Ferrero Rocher Christmas Tree at iSQUARE
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