There are reasons why the playing blocks LEGO have been so successful
in the past decade. One of which is its creativity in promoting itself.
See also:
Times Square Lomography Exhibition @ Hong Kong
LEGO Store @ Rockefeller
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| Giant LEGOs at Hong Kong Time Square |
In this day and age when LEGO is no longer competiting with other
toys, LEGO constantly need to seek new ways to maintain its popularity.
Their current competitor, mini games on smart phones are far more
popular for kids.
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| LEGO at Time Square Hong Kong |
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| LEGO X'mas Villages at Time Square Hong Kong |
Despite of the change in taste of the current generation, LEGO still
has a strong fan base: the parents who grew up playing LEGO.
In this 2012 Christmas, LEGO set up a Christmas Village at Time
Square! Hold on before you rush to the Time Square at New York downtown or the LEGO Store at Rockefeller, LEGO X'mas Villages is in Hong Kong's Time Square at Causeway Bay!
Themed around a European style Christmas Village, giant LEGO figures
are everywhere at the major public area at Time Square Hong Kong. LEGO
Houses, trains, streets and infrastructures offers plenty of photograph
opportunities. Although they all have attractive out looks, these items
are not actually made of standard LEGO blocks.
As someone who is not a LEGO fan, I found a visit to these temporary
displays as worth while as going to the LEGO land. Well done Time Square
Hong Kong and LEGO!
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| LEGO at Time Square Hong Kong |
Times Square Lomography Exhibition @ Hong Kong
LEGO Store @ Rockefeller