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Thursday, July 4, 2013

Despicable Me 2 at Tsing Yi

The movie Despicable Me 2 is released today in Hong Kong. Yes, on 4 July, Independence Day. Since plenty of animations and cartoons will be released this summer, every movie seek opportunities to promote itself. Despicable Me 2 is working with Maritime Square at Tsing Yi to create awareness and to attract foot traffic to the shopping mall.

Despicable Me 2 at Maritime Square, Tsing Yi, Hong Kong

From inflated jump bed to cute life-sized figures, the atrium of Maritime Square is filled with many, many, many Gru's Minions‎! They are everywhere! In fact, thanks to the movie Despicable Me 2, Martime Square shopping mall is now in a sea of yellow, Gru's Minions' yellow!

Gru's Minion Inflated Jump Bed

Despicable Me 2 @ Hong Kong

Parents in Hong Kong just loved to bring their kids to see these life-sized cartoon figures. Well, more accurately speaking, parents in Hong Kong loved to place, yes place, their kids in front of colourful cartoon figures and take plenty of pictures with the mobile phones and post online. 

Gru's Minions!!!



It is rather bizarre as the photograph on Facebook seems more important than the experience itself, i.e. spending time with their children. Whether they are figures from Despicable Me 2 may not even matter, as long as there are 'something' for them to put their kids. Hence, they all rushed to Maritime Square and possible shop afterwards. Now that itself is an interesting 'tourist attraction'!

Despicable Me 2 at Maritime Square, Tsing Yi, Hong Kong