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Saturday, December 21, 2013

iSQUARE xmas 2013

Located on Nathan Road of Tsim Sha Tsui district, iSQUARE is a famous shopping mall in Hong Kong. In the past, iSQUARE work with sponsors to put on several eye-catching displays during the Christmas period. It was the giant Chupa Chups Machine in 2010 and the huge Ferrero Rocher Christmas Tree in 2012.

Christmas at iSQUARE 2013

This year, it is the Gingerman and Gingerbread house at iSQUARE's front door. In side the shopping mall itself, i.e. the non-sponsored area, iSQUARE do spend a bit of effort to uplift the Christmas spirit. This year, the theme is related to mail, physical mail.



Writing and posting Christmas card was extremely common some 20 years ago. Electronic Christmas card gained its place a decade ago. Nowadays, instant messages and social media has replaced most Christmas cards. In this year's Christmas display, iSQUARE has reminded us this rare yet meaningful tradition.