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Sunday, April 13, 2014

What's Spider-Man doing at Victoria Harbourfront?

Event: The Amazing Spider-Man 2 Promotions 蜘蛛俠2:決戰電魔 @ 海港城
Dates: Apr to May 2014
Location: Harbour City 海港城
Address: 3-27 Canton Road, Ocean Terminal Forecourt, Harbour City, Tsim Sha Tsui, Kowloon

Spider-Man at Harbour City

It's Peter Parker, it's THE Amazing Spider-Man! A 12 feet tall Spider-Man is saving a NYC taxi at Hong Kong's Tsim Sha Tsui Waterfront! Check out this stunning promotional piece for the motion picture < The Amazing Spider-Man 2 蜘蛛俠2:決戰電魔 > in Hong Kong!

The Amazing Spider-Man 2 蜘蛛俠2:決戰電魔

Crouching at the forecourt of Harbour City, near the famous Star Ferry Terminal, this huge Spider-Man is pulling a cab from what seems to be a corner of New York City. The signs, traffic lights, lamp posts, and road blocks suggested that this New York City cab is n deep trouble, and the American Super Hero came to save the day.

Spider-Man is here to save the day

Although the latest Spider-Man movie will not be released until 1 May 2014, those who have seen the trailer would know that the Amazing Peter will battle against Electro, The Rhino and Green Goblin in what seems like a sci-fi movie rather than a Superhero action movie. While Spider-Man will have a tough time in the movie, his task today is comparative straight forward. He can also enjoy the stunning Victoria Harbour at the same time. Choice!

A NYC taxi parked at Hong Kong's Tsim Sha Tsui Waterfront

A giant 12 feet Spider-Man in his famous stance

The Harbour City shopping mall has a reputation of having amazing displays and decors at its forecourt every Christmas. In the past few years, Harbour City has also worked with different parties to setup displays throughout the year: the Yellow Rubber Duck, Disney Characters, Doraemon to name a few. All these has successfully drawn attention and foot traffic. What an amazingly brilliant promotional team!

NYC Taxi, HK Victoria Harbour, Spider-Man