LEGO Villages at Time Square Hong Kong

There are reasons why the playing blocks LEGO have been so successful in the past decade. One of which is its creativity in promoting itself.

Giant LEGOs at Hong Kong Time Square

In this day and age when LEGO is no longer competiting with other toys, LEGO constantly need to seek new ways to maintain its popularity. Their current competitor, mini games on smart phones are far more popular for kids. 

LEGO at Time Square Hong Kong

LEGO X'mas Villages at Time Square Hong Kong

Despite of the change in taste of the current generation, LEGO still has a strong fan base: the parents who grew up playing LEGO.

In this 2012 Christmas, LEGO set up a Christmas Village at Time Square! Hold on before you rush to the Time Square at New York downtown or the LEGO Store at Rockefeller, LEGO X'mas Villages is in Hong Kong's Time Square at Causeway Bay!

Themed around a European style Christmas Village, giant LEGO figures are everywhere at the major public area at Time Square Hong Kong. LEGO Houses, trains, streets and infrastructures offers plenty of photograph opportunities. Although they all have attractive out looks, these items are not actually made of standard LEGO blocks.

As someone who is not a LEGO fan, I found a visit to these temporary displays as worth while as going to the LEGO land. Well done Time Square Hong Kong and LEGO!

LEGO at Time Square Hong Kong

See also:
Times Square Lomography Exhibition @ Hong Kong
LEGO Store @ Rockefeller